River & Trail Talk

YETI: What makes them so 'cool'?

YETI: What makes them so 'cool'?

Posted by Bryan on 2020 Apr 13th

So, everyone and their uncle has a YETI mug these days. Why? What makes YETI so popular?The simple answer is what they do and what they make: super durable and functional gear. They make everything from coolers, mugs, and submersible bags to dog bowls, chairs and blankets.YETI started back in 2006, when two brothers were frustrated with cheap coolers that wore out or broke. They decided to ma …
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